Andrew W.K. may have been denied the opportunity to be a cultural ambassador to Bahrain, but he's now accepted a position to be the ambassador of freshness for Playtex’s new product, Fresh + Sexy Wipes.

“Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new,” said Andrew in a statement. “Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!”

The notoriously hard-partying singer will be representing Fresh + Sexy Wipes this weekend at the South by Southwest festival in Austin, Texas. Andrew will be hosting the The Fresh + Sexy Black Booth Confessional Party at the event, which takes place at 9 p.m. at Viceland on Saturday. The singer will perform a special set at the party, and will also be offering free Fresh + Sexy Wipes to all who attend. In addition, a confessional booth will be set up at the event, where fans are encouraged to tell stories about “exciting and spontaneous moments where they could have used Fresh + Sexy Wipes.”

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